Mazda 3 Sedan, 2010
The new Mazda 3 Sedan is perfectly positioned for the rapidly changing automotive market. It offers a mix of quality, styling, power, dynamics and fit and finish that meets the demands of today's customers. In typical Mazda fashion, this new Mazda 3 Sedan will offer standard and optional equipment not found on other cars in its class - exactly what buyers want when seeking compact cars providing outstanding value.
This model arrives with an impressive pedigree, for the first-generation Mazda 3 earned 90 major awards from expert critics and achieved 1.8 million sales around the world during the last five years. The Mazda 3 accounts for one third of Mazda's sales and even at the end of its build life, the first-generation version continued to earn accolades - a leading consumer magazine recently naming it as one of the most reliable compact sedans available.
Mazda 3 Programme Manager Yoshiyuki Maeda established ambitious goals for the latest embodiment of the company's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda 3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration - whether they were in motion, seated in the Mazda 3, or enjoying its appearance from outside."
Describing what it takes to develop a true 'world car', Maeda added: "The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda 3's renewal effort and the development of the company's new world car."
EXTERIOR DESIGN
Chief designer Kunihiko Kurisu's mission was to remain faithful to the Mazda 3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each subsequent new model with more emotional aesthetics is a longstanding Mazda tradition. The key Mazda 3 exterior design highlights are:
* A move toward a more unified Mazda global 'family face'
* A reinforced frontal identity which integrates the lower air intake with a more emphatic and instantly recognizable five-point grille
* Major design elements focus on, or flow toward, the vehicle's central axis, to stress power and dynamism. At the front, fascia lines converge on the centrepoint at the bottom of the grille. At the rear, the boot lid's surface has a distinctive centre crease
* A compact cabin, high deck surfaces, and flowing C-pillar features, which were inspired by the classic coupe profile, as seen on the 2009 Mazda 6
* Bonnet and side surfaces which are shaped to reflect light and physical surroundings
* A subtle wedge-shape and curving side character lines which are shared with other Mazda models, giving the Mazda 3 Sedan a strong sense of impending motion - like a predator poised to strike
* A new Adaptive Front Lighting System with self-levelling bi-xenon headlamps - added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system
* Exterior design elements which contribute to the car's function by minimizing aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control
To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda 3 will arrive later.
INTERIOR DESIGN
Inside, the new Mazda 3 Sedan offers a sporty yet highly refined cabin - the dash sweeping dramatically from its centre to the sides of the cabin. The large gauge instrument cluster and centre stack are positioned to tightly link the driver's limbs and senses to the car's instruments and controls.
Studies into the range of motion helped position all controls at an ideal reach, while the slant of the instrument panel optimises operating efficiency and provides an attractive focal point. Key knobs and switches are positioned at the same level as the steering wheel and the gear level as part of an interior design which is based on Mazda's Human Machine Interface concept.
All the information a driver needs is readily available in one concentrated area - thereby minimising distractions from the road ahead. A Multi-Information Display is positioned high on the centre portion of the instrument panel to further reduce distraction. Navigation, audio, and trip computer information is provided in this convenient and easy-to-view location.
The front seat cushions have been extended by nearly an inch (compared to the outgoing car), in order to provide improved thigh support. Backrests are 1.4-inches taller and re-contoured for improved driving posture. For the higher grade models, the upper side bolsters have been canted inward for heightened torso support during aggressive cornering. A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitor's compact car. Upon approach to the car, the driver's seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.
To provide a top-quality interior appearance, the number of parting lines is minimized and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquillity. Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or AC switch, a change in illumination acknowledges that the command has been received.
Dual-zone automatic air conditioning is an option. Other special features that distinguish this car include: a BOSE 10-speaker premium surround sound system, connectivity for cell phones and portable media players, a dock for iPods, and Sirius satellite radio. An advanced keyless entry system includes push-button engine starting. Other options include rain-sensing wipers, heated door mirrors, leather upholstery, and heated seats.
Overall, the details included in the new Mazda 3 Sedan all contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish not found in other vehicles in its class, and in the current economic climate helps to position Mazda 3 Sedan perfectly for buyers seeking a way to spend less but get more.
This model arrives with an impressive pedigree, for the first-generation Mazda 3 earned 90 major awards from expert critics and achieved 1.8 million sales around the world during the last five years. The Mazda 3 accounts for one third of Mazda's sales and even at the end of its build life, the first-generation version continued to earn accolades - a leading consumer magazine recently naming it as one of the most reliable compact sedans available.
Mazda 3 Programme Manager Yoshiyuki Maeda established ambitious goals for the latest embodiment of the company's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda 3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration - whether they were in motion, seated in the Mazda 3, or enjoying its appearance from outside."
Describing what it takes to develop a true 'world car', Maeda added: "The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda 3's renewal effort and the development of the company's new world car."
EXTERIOR DESIGN
Chief designer Kunihiko Kurisu's mission was to remain faithful to the Mazda 3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each subsequent new model with more emotional aesthetics is a longstanding Mazda tradition. The key Mazda 3 exterior design highlights are:
* A move toward a more unified Mazda global 'family face'
* A reinforced frontal identity which integrates the lower air intake with a more emphatic and instantly recognizable five-point grille
* Major design elements focus on, or flow toward, the vehicle's central axis, to stress power and dynamism. At the front, fascia lines converge on the centrepoint at the bottom of the grille. At the rear, the boot lid's surface has a distinctive centre crease
* A compact cabin, high deck surfaces, and flowing C-pillar features, which were inspired by the classic coupe profile, as seen on the 2009 Mazda 6
* Bonnet and side surfaces which are shaped to reflect light and physical surroundings
* A subtle wedge-shape and curving side character lines which are shared with other Mazda models, giving the Mazda 3 Sedan a strong sense of impending motion - like a predator poised to strike
* A new Adaptive Front Lighting System with self-levelling bi-xenon headlamps - added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system
* Exterior design elements which contribute to the car's function by minimizing aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control
To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda 3 will arrive later.
INTERIOR DESIGN
Inside, the new Mazda 3 Sedan offers a sporty yet highly refined cabin - the dash sweeping dramatically from its centre to the sides of the cabin. The large gauge instrument cluster and centre stack are positioned to tightly link the driver's limbs and senses to the car's instruments and controls.
Studies into the range of motion helped position all controls at an ideal reach, while the slant of the instrument panel optimises operating efficiency and provides an attractive focal point. Key knobs and switches are positioned at the same level as the steering wheel and the gear level as part of an interior design which is based on Mazda's Human Machine Interface concept.
All the information a driver needs is readily available in one concentrated area - thereby minimising distractions from the road ahead. A Multi-Information Display is positioned high on the centre portion of the instrument panel to further reduce distraction. Navigation, audio, and trip computer information is provided in this convenient and easy-to-view location.
The front seat cushions have been extended by nearly an inch (compared to the outgoing car), in order to provide improved thigh support. Backrests are 1.4-inches taller and re-contoured for improved driving posture. For the higher grade models, the upper side bolsters have been canted inward for heightened torso support during aggressive cornering. A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitor's compact car. Upon approach to the car, the driver's seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.
To provide a top-quality interior appearance, the number of parting lines is minimized and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquillity. Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or AC switch, a change in illumination acknowledges that the command has been received.
Dual-zone automatic air conditioning is an option. Other special features that distinguish this car include: a BOSE 10-speaker premium surround sound system, connectivity for cell phones and portable media players, a dock for iPods, and Sirius satellite radio. An advanced keyless entry system includes push-button engine starting. Other options include rain-sensing wipers, heated door mirrors, leather upholstery, and heated seats.
Overall, the details included in the new Mazda 3 Sedan all contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish not found in other vehicles in its class, and in the current economic climate helps to position Mazda 3 Sedan perfectly for buyers seeking a way to spend less but get more.
